Mar
5
“Missing dollar signs The dollar symbol is missing next to the proces [sic] for a reason: That one little character ($) reminds you that you’re spending money. When Restaurants in one 2008 Cornell University study left dollar signs off the menu, the average check went up $5.55.”
Reality Check, Please! | ThatsSoYummy.com
(Interesting article on psychological tricks used on menus to get you to spend more.)
