Clever Overload

A scrap book of ingenious ideas, geeky gadgets, devious design and "why-didn't-I-think-of-that" moments.

Feb 5

Okay, so first of all, I failed this awareness test completely.  But how cool is it that it’s for an ad by the London Transport Council warning people to pay attention on the roads?  They actually use education, teaching people about their own biases, rather than just lecturing them to pay attention.  Very cool indeed.

Via:mrbrown: L’infantile terrible of Singapore: Another Awareness Test